From a sales report from Lamborghini late in October, things are looking up for the exotic Italian brand. Sales are up in most of the world, the Urus is still their top seller, and the last non-electrified V-12 models from Lambo are sold out with a 12 month lead time.
Sales Up Over 2019 and 2020
Given the broader economic trends, its not much of a surprise that Lamborghini says sales were up 23 percent for the first nine months of 2021, compared to the same period in 2020. What’s surprising is that 2020 sales were already up by six percent over 2019, meaning that 2021 is shaping up to be an even better year than before the pandemic was even a thing.
For the first nine months of this year in the regions it serves the most, the Americas increased deliveries by 2,407 units, which Lambo claims is up 25 percent over the same period in 2020. In the European, Middle East, and Africa region—also known as EMEA—deliveries were up 17 percent, with 2,622 more units sold. The Asia-Pacific region was up by 28 percent at 1,873 more units sold in the first nine months of 2020.
The Lamborghini super-SUV, the Urus, is still Lamborghini’s top selling model with 4,085 more units sold in the first nine months of 2021 for a 25 percent increase. It’s followed by the Huracán with 2,136 more units sold, and the Aventador with 681 units.
The Last of the Non-Hybrid V-12s
The biggest news from its release is the announcement that the last new V-12 models that will be sold without electrification are sold out, and all the other holdout non-hybrids don’t have much time left. “Earlier this year we announced a robust roadmap towards future product electrification that starts with hybridization of the entire range in 2024 including the vision for a new fully-electric fourth model within the decade,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
Earlier this year, around summertime, Lamborghini started to deliver the Huracán STO, its “motorsports-inspired” model that delivers on that claim. The Aventador Ultimae and revived Countach LPI 800-4—both of which are on the same chassis and were announced at around the same time—are both already sold out. They are the last “traditional” naturally aspirated V-12 engines the company will produce, although the company appears to leave the door open to a possible hybrid V-12 in the future.
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