Jake Paul jumps into ‘TikTok-ification’ of sports betting with new platform ‘Betr’

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Jake Paul launches sports betting app ‘Betr’ in ‘TikTok-ification’ of sportsbook market

Professional boxer and Betr founder and president Jake Paul is joined by Betr CEO Joey Levy to discuss the platform’s marriage of real-time sports betting and social media.

Professional boxer and former YouTube personality Jake Paul is hoping to bring his social media expertise to the sportsbook market with a brand new platform.

"It's sort of the TikTok-ification of sports betting," Paul, who’s the founder and president of Betr, told FOX Business’ Stuart Varney on Tuesday. "Now what we're going to be doing is taking over the younger generation of sports fans and introducing them to a product that's easier to understand."

On "Varney & Co.," Paul, along with Betr CEO Joey Levy discussed the more than 100 investors backing the first ever micro-betting, real-time sportsbook.

"We have some amazing investors: Florida Funders, Roger Ehrenberg, Aliya Capital, Travis Scott," Paul listed. Other notable firms include 8vc and co-owners of the San Francisco 49ers, Boston Celtics, and Miami Marlins, according to their press release.

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"We consider ourselves to be the world's first micro-betting app," Levy added. "So you're betting on the individual moments of a U.S. sporting event."

Professional boxer and media personality Jake Paul discussed Betr’s “TikTok-ification” of sports betting on “Varney & Co.” Tuesday, August 9, 2022. (Getty Images)

The Betr duo raised $50 million to launch the product, which will initially include sports betting for NFL, NBA, MLB and NCAA football and basketball games.

Paul explained how he never actively participated in sportsbooks until recently after being introduced to micro-betting.

"It made the whole entire game fun, betting on every single play versus just waiting four hours for the match outcome," Paul said. "And I think what makes our product better is simplifying the betting experience, because my generation… They don't really care about sports betting because it's so hard to get involved in, and it's not intuitive, it's not native, there's no community around it, there's no social conversation around it."

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The Miami-based Betr is currently still developing the release of its beta app, which interested users can sign up for early access, according to its website.

"[We’re] super grateful for a combination of institutional support and strategic trust," Levy noted.

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