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Subway is the official sponsor of the National Football League and will remain so after inking multi-year sponsor deal, a spokesperson for the chain has confirmed to FOX Business.
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The sandwich restaurant takes on this new role a year after McDonald’s exited the sport, which leaves Subway as the leading quick-service brand in NFL’s current sponsor lineup.
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As an official sponsor, Subway will receive exclusive marketing rights and access to activation opportunities at NFL events.
“We know Subway fans are football fans and our footlongs have always been the perfect game night food, so we are proud to make the connection official with this multi-year NFL partnership,” Subway’s Chief Marketing Officer Carrie Walsh said in a statement.
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Monetary details on the deal were not made available at the time of publication, and as a private company, it is not clear how the sandwich chain is faring financially in the age of the COVID-19 pandemic.