Donald Trump says he is ‘looking at’ a 2024 presidential run
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Ex-President Donald Trump was deprived of his online megaphone in early 2021, just days before his impeachment. In one fell swoop, he lost an audience of more than 80 million people, amongst the largest of any user on the platform. He has attempted to retain some of this following, but unfortunately, his fans haven’t had the same interest in his latest work.
What was Donald Trump’s communication platform?
Mr Trump faced bans from most social media platforms following the US Capitol insurrection in January, with Twitter citing infractions of its “glorification of violence” rules.
The mass action left him with only official and press channels to communicate to the public.
With few direct means to reach his followers, his staff suggested he could circumvent the online blackout with a platform of his own making.
He had initially teased a custom-built social media platform in March for release around July 4.
Mr Trump’s senior adviser Jason Miller claimed he would establish the “hottest ticket in social media” and “redefine the game.”
But the finished product was little more than an archive.
From the Desk of Donald J Trump held a series of blog-styled press statements released by the former President.
The webpage launched on May 4 with limited fanfare, and Mr Trump’s aides immediately played down the project.
Mr Miller called the site a “great resource” where people could find “his latest statements and highlights from his first term in office”.
He conceded it was not “a new social media platform” and suggested one was still in the works, adding: “We’ll have additional information coming on that front in the very near future.”
But Mr Trump’s confidence in launching a social media platform may have been knocked, with his desk barely able to last a month.
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Why was Donald Trump’s communications platform taken down?
The ex-President axed his online desk himself on June 2 following poor engagement.
According to the Washington Post, Mr Trump failed to attract the same attention on his blog.
Despite a relatively strong start on day one with 159,000 unique interactions, support dropped to 30,000 within a day and has since failed to surpass 15,000.
The page’s limited success had not gone unnoticed, with Mr Trump’s opponents allegedly poking fun.
One of his advisers said the ex-President nixed his blog due to a combination of low interest and mocking.
Mr Miller dismissed the site as “auxiliary” in an interview with CNBC.
He added he hoped to have more information on “broader efforts” to establish a Trump-led social media presence but did not have “a precise awareness of timing”.
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