A furious Tesco shopper turned up wearing only his pants in protests at a ban on buying non-essential goods.
The man visited a Welsh supermarket to ask the question, "what determines essential?"
Supermarkets in Wales have been blocking off aisles selling "non-essential" items such as clothing and homeware in line with Welsh Government restrictions brought in under the fire-break lockdown which began at 6pm on Friday.
But Christopher Noden, from Newport, is one of thousands of residents in the country to question the measures as a petition calling for an end to the restriction has attracted more than 24,000 signatures.
Mr Noden said he decided to visit Tesco in Spytty Retail Park wearing no clothes apart from his underpants on Saturday to protest against the measures, WalesOnline reports.
A video showing him walk into the store with a trolley while wearing only his boxer shorts has been viewed tens of thousands of times on Facebook.
"What determines essential?" Christoper, 38, asked.
"What if I ran out of boxers and socks? I couldn't have bought any boxers or socks because it's non-essential.
"Everything is essential at some point and in some way."
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Christopher said he did not expect to be allowed into the supermarket, and left after he was asked to do so by security.
"Our intention wasn't to go and to push past them or anything silly," he said.
"It was just to let people know that it is possible to get a reaction from them and to get the point across that clothes are essential there."
The Welsh Government said parts of a store selling products including electrical goods, telephones, clothes, toys and games, and items for the garden should be closed to the public – and these products should not be sold.
Earlier on Saturday another shopper reacted furiously at being told "non essential" items have been covered up in Welsh supermarkets as part of the principality’s new lockdown measures.
The shopper has called the rule "a f***ing disgrace,” and has uploaded a video of himself tearing the protective covering off racks of winter clothing and other products.
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