Meghan and Harry's son Archie has beaten royal youngsters including Prince George to a new title.
The birth of Archie in May 2019 caused such a stir online that searches for 'royal baby' skyrocketed by a staggering 2,700% — more than any other royal baby.
This means the youngster — who is seventh in line to the throne — takes the title of the most searched for royal baby, knocking Princess Charlotte's birth in 2015 down to second place.
When Archie was born in May 2019, there was speculation over whether he would take on a royal title.
But in their tell-all interview with Oprah Winfrey broadcast in March, the Sussexes claimed that Archie was not offered a title by the Royal Family.
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Archie's influence doesn't end there. Searches for 'ginger hair dye' also exploded by 1,150% following the release of Harry and Meghan’s Christmas card earlier this month.
While overwhelmed social media users admitted they were breaking down in tears in response to the Sussexes' new family photo, others pointed out the colour of the children's hair.
In the happy family portrait, both Archie and Lilibet can be seen with their dad's unmistakably ginger hair colour.
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Princess Charlotte beat her two siblings to claim the title of the second most influential royal birth.
The six-year-old caused searches for ‘royal baby’ to went up by 1,049% in May 2015 and generated 250% more interest than the births of her siblings George and Louis.
Prince Louis’ birth in April 2018 generated the third-highest interest. The Cambridges' youngest child caused searches for the term to increase over eight times the average volume.
Prince George, the heir to the throne, came in fourth.
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The Google trends data for major royal births over the past eight years was analysed by Little Ones London.
A spokesperson for Little Ones London said: “Every royal birth is a cause for celebration and huge excitement, and the babies of the most high-profile members of the Royal Family always have a seismic effect on the public, with millions of people desperate to know every detail.
“The fact that the birth of Archie Harrison, the first child of the Duke and Duchess of Sussex, caused more online buzz than the birth of any other Royal child reveals the constant fascination that Prince Harry and Meghan Markle elicit in every realm of life.
“As the first mixed-race royal baby, the birth of Archie Harrison made absolute waves across the world, and the fact that his arrival alone caused such an explosion of online interest suggests that he could have immense influence in the future, should he choose.
“However, with the healthy attitude that Prince Harry and Meghan Markle have towards their children’s right to privacy, it is likely that he will grow up well-shielded from the glare of public interest."
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