Meghan Markle ‘needs to capitalise’ on her position or risk ‘fizzling out’

After the dramatic end to her lucrative Spotify deal, Meghan Markle needs to rebuild her reputation quickly if she doesn’t want her star power to “fizzle out,” a top celebrity PR has said.

Speaking to the Mirror, Chad Teixeira said: "Reputation recovery can be a challenging process, particularly in the public eye. It is clear that Meghan has the potential to rebuild and strengthen her brand.

"However, doing so will require careful strategy and a clear, consistent message that resonates with her audience. By aligning herself with brands that match her ethos and finding a relatable niche, she can start rebuilding her damaged brand."

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Chad added: "This is a crucial time for her to capitalise on her current position, as interest could potentially fizzle out if she does not take the right steps."

Chad – the CEO of a PR agency that looks after the interests of a range of celebs from Katie Price’s ex Carl Woods to Big Brother star Aisleyne Horgan-Wallace – says the Duchess of Sussex still has a "credible status" despite her recent setbacks and thinks that, with the right management, she could still be a huge draw with major brands.

A rumoured hook up with fashion house Christian Dior, one of the duchess's favourite designers, was scotched in an official statement from Dior which said the industry gossip was unfounded and there was certainly no deal on the table at present.

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The Duke and Duchess of Sussex's brand, Archewell, put out a joint statement with streaming giant Spotify earlier this month, saying they had "mutually agreed to part ways" two and a half years into their partnership.

Reports suggest the royal duo just hadn’t created as much content as Spotify had been expecting from the $20 million deal.

The couple had been expected produce a number of podcasts, with Harry saying shortly after the signing with Spotify that their work would "bring forward different perspectives and voices that perhaps you haven't heard before".

However, the first series of Archetypes, which saw Meghan chat with celebrity pals such as Serena Williams, Mariah Carey and Paris Hilton, is the only ongoing series to have actually made it into production.

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