Horny staff working at a top sex shop are being given one day for a very special reason.
Employees of Amorana in Switzerland are not working today (Friday, May 12) so that they can “get to grips” with pleasuring themselves.
The shop is based in Opfikon, Zurich Canton.
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It is hoped that the day off will allow the staff to boost their mental health levels.
Amorana's Head of Marketing Isabelle Schmid said: “A healthy and happy sex life involves much more than just toys.
“Self-love takes many forms and masturbation is just one of them.
“It goes without saying that everyone is free to decide what kind of self-love they choose.
“We want to give our team an additional day off, but we want to ensure that all orders are processed smoothly.”
She said that the reaction from the staff has been positive and that they are “very happy” about the additional day off – who wouldn't be?!
Ms Schmid added: “The team in the warehouse was particularly surprised because, thanks to the voluntary commitment of the management, we can also make it possible for them to take this day off.”
The project was reportedly inspired by National Masturbation Day which is an annual event in the United Sttes held to protect and celebrate the right to masturbate.
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It debuted in 1995 after sex shop Good Vibrations declared the day in honour of America's Surgeon General Joycelyn Elders.
Elders was reportedly sacked by President Bill Clinton in 1994 for suggesting masturbation be part of the sex education curriculum for students.
Meanwhile, Amorana announced the construction of its new headquarters in the shape of a vibrator which are due to be completed in 2027.
Schmid concluded: "Dirty porn shops were yesterday.
"For the new shop concept, we work together with global location experts and are completely committed to creating an oasis of well-being in which visitors feel encouraged to ask questions and be curious."
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