Sweetshop owner ‘devastated’ as blaze burns through ‘£90,000 of treats’

A sweet shop owner has been left "devastated" by a serious fire that led to thick black smoke pouring from the windows.

The Small Heath branch of Mushtaq's Sweet Centre, part of a franchise across Birmingham, burst into flames on Monday afternoon (September 13).

Mohammed Javid, 61 and boss of the shop, has spoken about the destructive blaze that ripped through his shop whilst he was at home. Four fire crews were needed to get the fire under control, reports the Birmingham Mail.

Mr Javid estimated that the damage could total £90,000, a huge blow after the shop had to close for the best part of two years during the pandemic.

Fortunately, no-one was injured in the fire which saw part of Birmingham's Coventry Road closed off.

Mr Javid told BirminghamLive: "I am devastated. I was at home at the time. [My staff member] phoned me and I came over.

"I suspect the damage could be around £90,000 and it will stay closed for six months. It’s a waste of money.

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"The business had already been closed for nearly two years because of Covid.

"I have several businesses with the same name elsewhere in the city. I wasn’t here while the fire was going, I’m glad there were no injuries."

West Midlands Fire Service dispatched around 20 firefighters, who were working on scene at 2.30pm.

An image captured plumes of black smoke pouring into the busy street, littered with firefighters and marked police cars.

A spokesperson for West Midlands Fire Service said: "Four crews are in attendance at a severe fire in a shop located on Coventry Road, Small Heath. Fire is believed to be on the ground floor of a three storey premises.

"Crews in breathing apparatus are tackling the blaze and West Midlands Police are on scene."

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