![](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/590x\/secondary\/4995655.jpg?r=1696503251609\")
<\/p>\n<\/p>\n
A quarter of adults want to experience solo travelling over the next three years, research has found. A poll of 2,000 holidaymakers uncovered the UK travel trends, and found those aged 18-24 are the most eager to explore the world alone (40 percent).<\/p>\n
Self-discovery is a big thing for 20 percent of all those polled \u2013 while 42 percent want more independence, and 46 percent are looking for more flexibility.<\/p>\n
The study, commissioned by Hilton, is part of its global 2024 Trends Report, unpacking how behaviours and interests are changing \u2013 and also revealed that 16 percent have already experienced travelling solo.<\/p>\n
Internal data from the brand also found the search for \u201cindoor pools\u201d has doubled within the last 12 months for the solo traveller \u2013 while spa searches are up 82 percent for all holidaymakers.<\/p>\n
Patricia Page-Champion, senior vice president & global commercial director at Hilton, said: \u201cOur research highlights an increasing focus on experiences, the influence of social media and entertainment on choosing breaks, and the reframing of wellness and relaxation in travellers\u2019 minds.<\/p>\n
\u201cUnderlining these evolving trends, one constant we continue to see is the importance of holidays to people in the UK who plan to travel more in 2024 \u2013 even if this means cutting back spending in other areas.\u201d<\/p>\n
Revealing the make-up of the modern traveller, the study also uncovered that 48 percent prioritise taking an interest in local customs and traditions, while 81 percent enjoy exploring somewhere entirely new.<\/p>\n
Some are going further to immerse themselves into local traditions, with 25 percent looking for locally-sourced food while away.<\/p>\n
![](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/25\/590x\/secondary\/4995663.jpg?r=1696503251676\")
<\/p>\n
However, when it comes to staycations, they can\u2019t get enough of the comfort classics, with a \u201cposh\u201d fish finger sandwich currently the top choice on Hilton\u2019s UK bar menu, according to the hotel brand\u2019s data.<\/p>\n
Furthermore, 25 percent enjoy home comforts on their travels and use streaming services while away \u2013 with those aged 35-44 racking up the most screen time.<\/p>\n
It also emerged 31 percent of all those polled, via OnePoll.com, say no to social media completely, to help them disconnect from reality.<\/p>\n
Some of the top influences for Gen Z, when it comes to holidays, include social media trends (34 percent), popular culture (36 percent), and live events (34 percent).<\/p>\n
And with travellers prioritising new experiences (85 percent), it emerged 55 percent are considering their next trip long before they go on it \u2013 with a further 55 percent doing so three to six months in advance.<\/p>\n
In the lead up to their holiday, 52 percent are focused on reducing their spend on other things, as 56 percent plan on stretching their travel budget further in 2024, compared to 2023.<\/p>\n
Patricia added: \u201cThis increased travel confidence is something we\u2019re experiencing first-hand \u2013 and with travel being such a priority for so many, our focus is on delivering a genuinely great stay in the best locations around the world.\u201d<\/p>\n
We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info<\/p>\n