An advertisement for the Tesla Model Y was recently spotted at the Tokyo Haneda International Airport by an X (formerly Twitter) user, who filmed the rare occurrence and posted a 19-second-long video on his personal account.<\/p>\n
As you can see in the post embedded below, images and various facts about the Model Y, which was the world\u2019s best-selling car in the first quarter, were cycling on multiple big screens, emphasizing things like the Supercharger network, the so-called Autopilot driving assistance system, Camp Mode, and more.<\/p>\n
In one corner of the screen, there was a QR code that passers-by could scan with their smartphones to be directed to the EV maker\u2019s local website.<\/p>\n
This is possibly the first time when Tesla tried its hand at advertising in a public space, after years of refusing to pay for ads of any kind. But earlier this year, Elon Musk announced that the maker of the Model Y will try \u201ca little advertising,\u201d saying during the shareholders meeting in May that he took the decision on the spot after being asked by someone in the audience why Tesla doesn\u2019t advertise the main selling points of its EVs like over-the-air (OTA) updates that can improve the cars\u2019 safety features.<\/p>\n
Before buying ad space in Japan, Tesla previously spent some money on Google ads that show up in search results, as well as a testimonial-style video that was shot in Singapore and published on the Tesla Asia X account.<\/p>\n