{"id":120771,"date":"2023-11-24T14:49:15","date_gmt":"2023-11-24T14:49:15","guid":{"rendered":"https:\/\/blogcamlodipine.com\/?p=120771"},"modified":"2023-11-24T14:49:15","modified_gmt":"2023-11-24T14:49:15","slug":"gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale","status":"publish","type":"post","link":"https:\/\/blogcamlodipine.com\/auto-news\/gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale\/","title":{"rendered":"GM's Cruise To Relaunch Driverless Robotaxi Service On A Smaller Scale"},"content":{"rendered":"
Cruise, General Motors\u2019 self-driving taxi venture, plans to relaunch its driverless cab service in a single unspecified city in the United States.\u00a0<\/p>\n
The announcement, reported by Reuters<\/em>, comes after California banned the troubled business unit\u2019s vehicles from offering rides on public roads following an accident where a pedestrian was dragged by a Cruise autonomous vehicle after being hit by a human-driven vehicle.<\/p>\n After the ban, GM\u2019s self-driving taxi unit paused all supervised and manual car trips in the United States, which caused a bit of a mess internally. CEO Kyle Vogt and chief product officer Daniel Kan stepped down, and production of the Origin driverless pod (which doesn\u2019t have a steering wheel and can carry multiple passengers) was halted.<\/p>\n According to Reuters<\/em>, Cruise will focus on the Bolt EV-based AVs that were involved in numerous incidents in the past year, while the Origin will remain in the company\u2019s long-term strategy.<\/p>\n California is unlikely to be the place where GM\u2019s robotaxis will return, seeing how the state banned them last month. A more plausible variant would be Texas, where Cruise already has operations in Phoenix and Austin, and where regulators have been a bit more lenient on GM\u2019s driverless cabs.<\/p>\n <\/p>\n “Once we have taken steps to improve our safety culture and rebuild trust, our strategy is to re-launch in one city and prove our performance there, before expanding,” the company said in a statement.<\/p>\n The unit told employees in an email that it would cut some jobs, \u201cprimarily in non-engineering roles,\u201d adding that it would provide more details in mid-December, as per Reuters<\/em>.<\/p>\n Financially, Cruise hasn\u2019t been doing great. Although GM CEO Marry Barra once said that Cruise and its autonomous vehicle technology could generate up to $50 billion in revenue by the end of the decade, the reality is that it\u2019s been bleeding money ever since it has been in GM\u2019s hands.<\/p>\n The automaker lost more than $700 at Cruise in the third quarter of this year alone and more than $8 billion since 2016.<\/p>\n Gallery: GM Cruise Driverless Taxi <\/h3>\n