To be cool or not to be cool for that is a highly subjective and loaded question.
I’ve always loved cars, I was part of that generation that grew up watching Jeremy Clarkson, Richard Hammond, and James May revolutionise car content as we know it.
What’s more, I grew up at a time when the roads were a melee of different shapes and sizes, sounds and silhouettes. The 2000s and early 2010s were a great time to be obsessed with cars because every new model was an adventure.
Today, the world has moved on and every manufacturer has realised the public wants SUVs and they want them electric. Although many for the most part don’t mind, for some there is a little bit of sadness.
Choosing the ‘uncoolest’ car in the world wasn’t easy, and I have tried to keep a highly subjective topic balanced. Still, my choice may be a bit of a surprise.
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First of all, it’s an SUV, but not one powered by an electric motor made by a brand with the motorsport pedigree of wheely bin with racing stripes.
It’s from one of the world’s most charismatic and famous brands, Lamborghini. Specifically, their Urus.
I have never driven a Urus, but reviews suggest it is a capable car, one with good handling that belies its size and oodles of practicality. I’m sure it’s objectively jolly good, but I still find them uncool.
For one thing, every time I see one the owners seem to have felt the need to tamper and tinker with the aesthetics, as if Lamborghini didn’t go far enough.
Some have lowered the suspension, while others have added garish paint jobs and fitted fiddly wheels, it’s like painting a pet elephant yellow because somehow just having an elephant wasn’t a big enough statement.
It’s a car which, especially when modified, appears to be trying way too hard to stand out, like it’s incredibly unsure about whether it will be noticed as it moves over the Earth’s crust with its two tonnes and 600bhp footprint.
Despite substantial reservations, I’m slightly reluctant to label a car from a company that made its name with loud and outlandish vehicles as uncool for being loud and outlandish.
The difference is that while a loud and colourful supercar is cool, a loud and colourful sports SUV isn’t. And it’s not Lamborghini’s fault, it’s the market.
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Brands like Lamborghini need to build SUVs like the Urus to boost their finances so they can invest in building brilliant ballistic Italian missiles like the Huracan Sterrato, Revuelto, and Sian.
Cars like the Urus are frustrating because they’re completely at odds with where we are and what we need. Sports SUVs, I think that’s the best way to call them, are the antithesis of where we should be heading during a time of intense climate awareness.
We need our cars to be lighter, more aerodynamic, as well as more efficient and safer something that can be achieved by modern technology. It is possible to be safe in a crash without being five feet off the ground.
If only estates had caught on rather than SUVs, cars which have the same space, but would potentially be more efficient and more fun to drive; imagine a Lamborghini or Aston Martin estate car, how amazing they would have looked.
In the end, it’s all subjective and some people will be looking at the Urus in the same way I used to look at the latest supercars from Stuttgart, Maranello, Ingolstadt, Gaydon, or any of the precious metal shown on Top Gear.
It may even in years to come be viewed as fondly as the LM002, Lamborghini’s SUV from the 1980s.
In time maybe the Urus will be seen as the last of an era or part of an automotive revolution and if it means Lamborghini can keep making charismatic low-slung supercars, then maybe it’s not so bad after all.
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