A Viral Cigarette Brand? In 2023?

On a Saturday evening in late May on Delancey Street, the rain broke just long enough for a smoke break. A group had formed outside Big Ash, a vintage clothing store where a Juicy Couture zip-up sweatshirt from the mid-2000s…

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Is Having Too Many Followers a Turnoff?

A few years ago, Sara Zeljkovic, a 25-year-old living in Toronto, started working to build her social media presence on TikTok and Instagram, assuming that having more followers was better. Ms. Zeljkovic, freshly single after the end of an eight-year…

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Do Supermodels Age, or Just Get Airbrushed?

Well, hello there, Linda, Christy, Naomi and Cindy, the O.G. supermodels; women for whom the term was created; creatures who became so famous that they didn’t even need last names, like Aretha or Marilyn. Back, once again, on the cover…

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The Big Business of Dressing Like a Little Girl

Sandy Liang has long been attached to bows. As a child she doodled them incessantly. Now she embeds them incessantly into her line of clothing and accessories: on headbands and pockets, on earrings and necklines, on the sides of socks…

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